PACKAGING DESIGN

Hand renderings, comps and production samples .

Concept for perfume flask.

Original marker rendering of a retail perfume counter and visual merchandising. I did this rendering for the fragrance line TRIBECCA. My concept included the design of the on-counter display unit as well as the overall look and feel of this setup. I…

Original marker rendering of a retail perfume counter and visual merchandising for the fragrance line TRIBECCA. My concept included the design of the on-counter display unit as well as the overall look and feel of this setup.

I designed and art directed many gift sets and promotional sets for fragrance clients. This and the following are production samples, which were printed on metallic paper with metallic stamping. I also designed the vacuum-formed trays in many of the…

I designed and art directed many gift sets and promotional sets for Fine Fragrance clients. These production samples were printed on metallic paper. I designed the vacuum-formed trays in many of the sets as well.

Prototype for an Anne Klein II gift with purchase.

I designed the secondary packaging for the Fine Fragrance line TRIBECCA as well as this line of bath and body products. These are photos of production samples.

More of a curation project than packaging this series of foil seals, designed for
Daisy Brand Sour Cream are representative of America’s natural beauty and set the tone for the enjoyment of their 100% natural product.

High-tech silhouette for an engagement ring.

Concept drawings for fine jewelry packaging. I developed various configurations and proposed a range of luxury materials and textures.

The same design applied to soft pouches with magnetic closures.

Quilted satin effect with pull tassels and an inner pouch.

An over-the-top engagement ring presentation.

This design features contrasting textures and unusual configurations.

Velvety lined jewelry pouches designed in the same spirit.

I have the dubious distinction of working on the launch of Spectacular by Joan Collins. I was involved in the design of packaging and promotional material. I also provided several visual merchandising renderings such as the one below. The launch par…

Launch materials and suggested visual merchandising for women’s fragrance, Spectacular by Joan Collins.

Packaging comps for speculative beverage products. These are part of a larger exploration I did while freelancing for DrPepper/Seven-Up. A list was provided of names and a brief descriptions. I designed the primary bottle shapes as well as labeling and type treatments.

Recently completed work created for a commercial manufacturer. The project
included market research and copywriting plus multiple packaging and print advertising concepts.

The three-dimensional aspect of packaging appeals to me and these concepts for promotional packaging allowed me to flex my creativity. I explored a wide range of materials and constructions.

Concept for mens cologne featuring primary/secondary packaging and an on-counter display.
The packaging comps are made from hand-cut paper and painted type treatments.

Groove Stic is a promotional item that held five snap-on covers for what was once a hot mobile device. I designed a fab type treatment on a clear label that slid into the cylinder. I also designed the CD packaging.

Groove Stic was a promotional item that held five snap-on covers for what was once considered a hot mobile device. I designed the fab type treatment and a clear label that slid into the acetate cylinder as well as the CD packaging and related material.

I designed these packaging concepts when I was an art director at Parfums Stern in New York
where my work centered on fragrance lines for men. Occasionally I was able to take a softer approach.
These designs were for a women’s Fine Fragrance GWP and featured die-cut details.