Art Direction – Print/Digital Integration
Design concepts that integrate print, online retail and social media.
Visual material for a project that included a 50-page fine jewelry catalog, an email campaign, a website landing page tailored to the campaign, splash panels for tablet and phone apps as well as retail signage.
This concept also included keyframes
for broadcast advertising.
One of several concepts presented to the client.
I designed the book “These Trees” by Ruthie Rosauer from cover to cover.
In it are 176 pages of original photography by Ruth, which she paired with the prose and
poetry of twenty authors. I designed her website in conjunction with the book.
The site featured a retail section for Ruth’s book and gift items as well as
her blog and ways for other tree lovers to interact.
https://www.ruthierosephotography.com
Components from a Mother’s Day promotion.
A wedding promotion that combined a full bridal catalog and
multi-panel brochure. Both printed pieces featured CTAs on social media platforms
and was supported by a microsite, email campaigns and sweepstakes.
Bridal microsite – The Helzberg bridal experience.
Explore many customer service options.
Upload engagement photos.
Shop spectacular jewelry.
A challenging project for Helzberg Diamonds. The client wanted every page of the 50-page catalog to feature inventive calls-to-action in order to encourage sharing on social media.
Each individual piece of jewelry had to be photographed in its exact position. Each catalog required the hand-drawing of dozens of new and newly positioned jewelry items. All copy and typographic elements were placed in a final layout containing up to thirty spreads.
An online sweepstakes conducted using paid social media and email.
